Even though it runs a website year-round, 90%+ of sales happen from Labor Day to Halloween. If that market share holds steady for the NRFвЂ™s projected costume spend of $3.3B in 2021, SpiritвЂ™s revenue would total $528m. SpiritвЂ™s sales figures arenвЂ™t publicД«ut in 2015 financial firm MoodyвЂ™s estimated that it did $400m in sales, which was 16% of the $2.5B costume spend in the US that year. Often, Spirit ends up taking over spaces from bankrupt retailers like Sears or Toys R Us. Per Bloomberg, Spirit offers above-market rates and its leases include a kick-out clause (Spirit is out if landlords find a permanent tenant by June). While landlords - primarily mall operators and commercial real estate holders - prefer long-term tenants (5-10yrs), many accept SpiritвЂ™s temporary leases if nothing else materializes. Today, it runs 1.4k pop-up stores across Canada and the US.ДЄccording to Vox, SpiritвЂ™s real estate team works year-round trying to secure the best locations. вЂ¦ acquired Spirit Halloween in 1999 and growth exploded. Over the next 16 years, Marver built Spirit Halloween into 60+ locations that were only open in the months leading up to Halloween (August, September, October). That first year, Spirit Halloween made $100k in 30 days. Marver wasnвЂ™t inspired by Halloween ghosts, but by the name of his shuttered store (Spirit WomenвЂ™s Discount Apparel). A neighboring costume store did very well during Halloween - and when that store shut down, Marver pivoted his own business to costumes. In 1983, the entrepreneur owned a womenвЂ™s clothing store in California, per Vox. Spirit Halloween was founded by Joe Marver One of the main recipients of this spend: Spirit Halloween, the chain of seasonal Halloween pop-up stores. The Halloween Industrial Complex is no joke.ДЄs we covered last week, the National Retail Federation (NRF) estimates that US consumers will drop $10B+ on costumes, candies, and decorations for Halloween 2021.

Spirit halloween